Chapel Designers 2013 – Day Two

April 17, 2013

Image via Genevieve Leiper / Amy Tucker

I’ve been back home from The Chapel Designers conference in NYC for almost a month now. I still can’t believe my time with my dear flower friends went by so quickly. This was a CRAZY packed day – so this is going to be a long post!

Our second day in NYC was a full one. We spent the day at the Helen Mills Event  Space which was located just across the street from our hotel. Monday was a really surreal day for me. A couple weeks ago our leader Holly asked if I would share my experience and some of my documentation with the group. I was honored – and terrified. Me? Really!? A new-ish designer from Wisconsin talking to the group on the same day as legends from Style Me Pretty and Martha Weddings?! You’ve gotta be kidding me. Despite my doubt I took the stage and I’m so happy I did. A handful of other Chapel Designers also shared with the group: Daevid of Daevid’s of Norfolk, Leslie of TULIP, Francoise Weeks, Laura of Faith Flowers and Jenn and Dave of Modern Day Floral. All of them graciously shared their experiences and offered valuable insight into the business of flowers. We also heard from Anne Chertoff who gave us brilliant advice on tackling social media.

After a full morning it was time for lunch. Sorry guys, I didn’t take pictures as everyone was speaking – I was too busy soaking in all the information. So instead you get pictures of my lunch. Oh, but this wasn’t just any lunch. On Sunday when we were out sightseeing we noticed a little restaurant right down the street from our hotel called Melt Shop. A restaurant devoted to grilled cheese?! Yes, indeed.

melt shop nycOne look at this sign and it was a done deal. We were going back for lunch.

They had me at $2 PBR… all. day. (All DAY. ALL DAY, SON… All. Day. Any other New Girl fans out there?! Hahaha)

grilled cheese sandwichLunch didn’t disappoint. My sandwich was sinfully delicious. And it was just the break I needed before heading back for an inspiring afternoon. I was so excited to hear from two women I greatly admire in the world of weddings: Naomi de Manana, Editor at Martha Stewart Weddings and Abby Larson, founder of Style Me Pretty. Between the two Rachel Merkle was kind enough to talk to us about branding your business.

My favorite two comments of the afternoon: Naomi – “Flowers are a reminder that life & beauty are fleeting”. Abby – “It’s dedication and hard work that turns your little something into something bigger”.  So true. Such an amazing day.

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