madison wisconsin family photographer

Amanda & Matthew Frankewicz – the family behind the flowers
photo by Melanie Renee Photography

Hi! I’m Amanda. When I’m not knee deep in flowers you’ll likely find me sweating my ass off in a Zumba class (I’m addicted, for real), watching ‘New Girl’ with my hubby Matthew (he’s the handsome craftsman who turns my crazy ideas into reality) or playing with our dogs Maizy & Jack (aren’t they the cutest?!).

I’ve loved flowers for as long as I can remember. Some of my favorite memories as a kid revolve around them. From racing through the woods to find the first May flower with my mom and sister to plucking off snapdragon blooms from my grandma’s garden and using them as little puppets – flowers have always held a special place in my life. As an adult, this love of flowers only grew. Birthdays, holidays, family celebrations – you could be sure I’d be there with flowers in hand.

In 2009 I decided to take that source of joy and add some formal training. I earned a certificate in floral design and in early 2010 I opened Alluring Blooms. Since then I’ve traveled the country searching for new techniques and unique flowers. I love being inspired by other designers. I’ve found great joy in collaborating with some of the greatest floral minds in the country. I’m honored to call these designers friends.

Our most recent business endeavor has been venturing into growing our own flowers. Tired of the lack of unique product available for purchase, we planted hundreds of perennials and an extensive annual cutting garden. Whether it’s tulips and peonies in the spring or dahlias and herbs in the fall, you’ll always find some home grown goodies in your arrangements.

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